Dan Ilett just sent this across as a reminder of a piece he wrote back in 2007 for the Financial Times:
Ewan MacLeod was angry. He had been charged for sending an e-mail from a mobile phone via a package that claimed to offer free, unlimited data usage.
Months after he had written about the experience on his blog, Mr MacLeod was surprised to receive a call from the mobile phone company, 3, inviting him to meet chief finance officer Frank Sixt. Apparently, someone had posted his comments on the company’s blog, set up to promote the free service.
“Any big business is a faceless wonder, but a blog gives you the power to talk to someone in a company,” says Mr MacLeod, author of SMS Text News. “I had a call saying, ‘Frank would like to meet you.’ I was entirely delighted with the result.”
That feels like a very long time ago!
Read Dan’s full post in the FT archive here.
