Brilliant marketing at Stuttgart Airport

I was standing waiting for my bag at the airport at Stuttgart when I noticed a witch hat on top of a green bag in the queue on the baggage conveyor.

My attention was piqued.

Who the hell would travel with a witch hat stuck to their green suitcase?

Heh.

I looked as the case came by me…

It’s an advert — or a ‘prop advert’ — for the musical, Wicked.

Brilliant, brilliant, brilliant marketing. I reckon they must just chuck these into each of the arriving baggage queues. Very smart.

blog comments powered by Disqus

Switch to our mobile site