Brilliant marketing at Stuttgart Airport

I was standing waiting for my bag at the airport at Stuttgart when I noticed a witch hat on top of a green bag in the queue on the baggage conveyor.

My attention was piqued.

Who the hell would travel with a witch hat stuck to their green suitcase?

Heh.

I looked as the case came by me…

It’s an advert — or a ‘prop advert’ — for the musical, Wicked.

Brilliant, brilliant, brilliant marketing. I reckon they must just chuck these into each of the arriving baggage queues. Very smart.

View Comments to “Brilliant marketing at Stuttgart Airport”
  1. carlmartin 1 September 2009 at 6:19 am #

    Tis very good indeed, however reminds me of this (http://thinkguerrilla.wordpress.com/2009/08/04/...) which I think is a little better.

  2. carlmartin 1 September 2009 at 12:19 pm #

    Tis very good indeed, however reminds me of this (http://thinkguerrilla.wordpress.com/2009/08/04/...) which I think is a little better.

  3. Amit 3 September 2009 at 4:20 pm #

    I wish more companies could engage people so creatively!

  4. Amit 3 September 2009 at 9:20 pm #

    I wish more companies could engage people so creatively!

  5. Amit 3 September 2009 at 10:20 pm #

    I wish more companies could engage people so creatively!

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