I have been reading Jeff Jarvis’ blog, Buzzmachine, for years. It’s a super source of perspective on old media vs new. He’s written a rather interesting speech that he’d like to have given to the media moguls who met recently.
I’m not entirely sure how they’d have reacted. But if you’re interested in the fate of traditional newspaper and magazine media, check out Jeff’s speech text published on The Huffington Post
You blew it. You’ve had 20 years since the start of the web, 15 years since the creation of the commercial browser and craigslist, a decade since the birth of blogs and Google to understand the changes in the media economy and the new behaviors of the next generation of – as you call them, Mr. Murdoch – net natives. You’ve had all that time to reinvent your products, services, and organizations for this new world, to take advantage of new opportunities and efficiencies, to retrain not only your staff but your readers and advertisers, to use the power of your megaphones while you still had it to build what would come next. But you didn’t. Incidentally I found Jeff’s piece not from his Buzzmachine.com site but from a Twitter message from The Media Is Dying, a super compendium Twitter service delivering updates about — you’ve guessed it — mainstream media going out of business (or having bad day after bad day).
